Board of Directors

Board of Directors

Mr. Yosi Lahad

Mr. Yosi Lahad Has joined our Board of Directors on April 13 2014 and was appointed as the Chairman of the Board of Directors, on January 26, 2015.
Mr. Lahad has served as a CEO or Chairman in eight companies, leading them from early stage to growth. He has extensive experience in restructuring processes and strategic alliances and conducted several M&A transactions in the United States, Israel, Australia and China.
Mr. Lahad serves as a Director of JPI Group China, a leading strategic planning firm, advising companies entering the Chinese market, and as an active chairman of several startup companies.
Since 2005, Mr. Lahad has been an adjunct professor at the Hertzliya Interdisciplinary Center and at Tel-Aviv University, lecturing on innovation and the strategy of emerging companies. Mr. Lahad holds a BSc. in engineering from the Technion, an MSc in engineering from University of Texas (UTA) and an MBA from the Tel Aviv University.

Mr. Luis Gutierrez Roy

With almost 20 years of experience primarily in corporate finance and investment advisory services, Mr. Roy lives in Barcelona, and is a general partner of Telegraphi Hill Group. In addition to his board seat at BOS, he is a member of ME911’s Strategic Advisory Board. Previously, Mr. Roy was Head of the Corporate Value Consulting practice at PricewaterhouseCoopers (PwC) in its Barcelona office, and later was Head of M&A at Ernst & Young (E&Y) in Barcelona and co-head of the Technology, Media and Telecoms Group in Spain. Prior to joining PwC Spain, he worked for PwC and Houlihan Valuation Advisors in San Francisco. He has advised companies in cross-border transactions in Europe, the United States, Asia and Latin America. Mr. Roy started his career as a financial analyst with the Barcelona Stock Exchange. He has been a guest speaker at the Universitat Pompeu Fabra, IESE and ESADE Business Schools. Mr. Roy holds a B.S. in Business Administration from the University of Barcelona, and an MBA from the University of San Francisco. He is fluent in English, French, Spanish and Catalan.

Mr. Avidan Zeliconsky
Director and President

Was appointed as a director in November 16, 2014 and appointed as the Company president on March 17, 2010. From November 2004, following the acquisition of Odem by BOS, Mr. Zelicovsky served as the Head of Supply Chain Solutions division. Mr. Zelicovsky first joined the Company’s subsidiary Odem in 1996. Mr. Zelicovsky holds a B.A. in Business Administration from the Tel Aviv College of Management and an LL.M. from the Bar-Ilan University.

Mr. David Golan
External Director
and chairman of Audit Committee

Mr. David Golan has been an external director of the Company since February 2009. Mr. Golan provides private investment banking, consulting and brokerage services. He currently serves as a director in several companies, including the Investec Bank since 1992, Clal Tourism Ltd., Cimatron Ltd. and Zoko Enterprises Ltd. In the years 1998-2000 he served as President of the Zeevi Investments group. Between 1997-1998, Mr. Golan served as President of Clal Trading Ltd. and between 1992-1997 he served as Vice President Clal Trading Ltd. Between the years 1988-1992 Mr. Golan served as managing director of Gal Industries Ltd. Mr. Golan holds a bachelors degree in Economics and Statistics from the Hebrew University, an MBA from New York University and took part in a senior management course in IMD Lausaunne.

Ms. Orit Nir Schwartz
External Director

Ms. Orit Nir Schwartz has been an external director of the Company since December 2011. Ms. Schwartz is the current Marketing Manager of the Imaging and Printing Group of Hewlett-Packard (HP) in Israel. Between 2004 and 2011, Ms. Schwartz worked as the Marketing Manager of Miller Jewellers, and previously, as Managing Manager of Siemens Mobile Phones from 2002 to 2003, and as Product Marketing Manager in the Marketing Division of Cellcom from 2000 to 2002. Ms. Schwartz holds a bachelor's degree in Economics and Management from the Technion - Israel Institute of Technology and an MBA from Tel Aviv University with concentrations in Marketing, Technology & Operational Systems Management.


Ms. Odelia Levanon

Ms. Odelia Levanon was appointed as a director in November 16, 2014. Ms. Levanon is current Chief Information Officer of Irani Group. Between 2000 and 2012, Ms. Levanon worked as the Chief Information Officer  of Mega Retail and previously served as vice president information system of Amigar software. Ms. Levanon holds M.Sc. Computer Sciences and B.Sc. Mathematics and Computer Sciences from Tel Aviv University.

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